Our client reached out to us to create a brand identity for a new Angel Investing Network. It needed to be fresh, representing a new industry collective called SHAPE and needed to be trustworthy and professional. We created an icon that worked as a badge, but also paired well with a custom typeface. It utilised colours that were similar to their parent company, but stood out as its own identity. We developed a set of brand guidelines as well as logo variants for different applications.