Bethan Williams
- Branding, Editorial design, UX/UI
A sociable, fast learning individual who has a particular interest in UX/UI and branding. My degree has enhanced my eye for design and a high level of attention to detail, with the ability to work to deadlines and take on feedback in a productive manner. Being able to work collaboratively in a team setting or independently makes me confident in the work presented to me. Gaining experience from managing and being part of the design team for my years BA Degree Show has enhanced my leadership, time management and conflict resolving skills. Having proficient experience and knowledge in many of the Adobe suite applications such as InDesign, Adobe XD, Illustrator, Photoshop and After Effects makes me versatile with the design at hand. With sound knowledge in multiple aspects of design fields, such as Editorial, UX/UI, Branding, Information design and packaging, I am able to transfer the skills learnt across the fields and embrace the challenges that may occur. Designing and creating a live website gives me an understanding of Responsive Web Design along with the applications/skills needed for the job, such as WordPress, Elementor and HTML & CSS coding.
Disharm: an adaptive website
Disharm is an adaptive website/web app that helps to identify and manage negative self-harm urges and thoughts in a positive and proactive manner. The University module brief was to carry out a robust user experience research process and then create a responsive web design on the subject of health, showing how the design would adapt to multiple devices and address the needs identified in your research. The logo consists of the name Disharm, a play on the word from Dis-arm, with a semi-colon (the symbol for self-harm survivors) across the ‘i‘ and ‘s’. It is versatile with the use of different colours, while still keeping the semi-colon yellow. even in all one colour the logo, in particular the semi-colon, is still identifiable. This project had a focus on process, understanding users, and problem-solving.
Being: An independent magazine and digital assets
Presenting the beauty of Being human. Being is a 275mm x 200mm independent print magazine, consisting of around pp. 130–150 per volume, with an online presence (website and blog) for readers to interact and be part of a community. Each biannually released volume will cover an aspect of being human, aiming to share what we at Being and the readers believe should be discussed and shown to the world to showcase being human as beautiful as it should be. The content and some of the branding will be tailored to the specific community or human aspect discussed in the magazine volume, creating a unique experience for the reader each time. The website’s purpose is to direct users to the People stories blog, along with an opportunity to buy the magazine. Being’s People Stories blog is here as a platform for people to share their stories on a themed aspect of being human. This will be the theme of Being’s next quarterly magazine, with People Stories as its main running feature. Since the blog and the website overlap on both pages, to differentiate the buttons and their actions, different typefaces and colours are used to code them. For the main website, the primary colour is used along with the Adelle sanserif typeface, whereas for the blog the primary colour of the article, a dark pink, is used.
Creating a new brand for Riser
Riser is a non-profit record label operating within the Thames Valley but located within Reading. The brief was to create a brand that is distinct from its parent company Readipop’s Charity branding but should reflect the aims of supporting local and underrepresented acts and potentially hint at the label’s link to the charity. The brand should reflect the eclectic mix of genres and artists likely to feature on the label, as well as its locality and the fact we will be launching young artists. This project was done through the University of Readings BA Graphic Communications Branding Project (TY3BP) module. The branding was later pitched to the client Riser, via an in-person presentation, as part of the module. Riser uses the content created for them, check out their Instagram (https://www.instagram.com/riser_music/) to see the brand. As a team, Alex Gwynne, Henoch Munzimba and Eva Doger de Speville, developed a fresh yet consistent visual identity. The identity allowed us to propose a set of deliverables based on research which identified the most important touchpoints of our users with the brand. The wordmark is dynamic and bold and provides a scalable mark. It is recommended that the icon only form is used within the smallest applications and for framing. In the largest formats, the secondary logo is most suitable. All graphics are created to drive people to Riser’s website where they can find can more information on Riser or their artists and events. This is also where aspiring artists can come to get in contact with Riser. Mainly the same rules are used for digital platforms as for print, but in the digital area, it is very advantageous to use recurring components.
Typography & Graphic Communication Department, University of Reading
BA Graphic Communication face to face degree show 2022
