Emily Bagnall

Hi I’m Emily. I love the combination of creativity and logic that graphic design creates. Problem solving, sketching and tweaking last minute details are my favourite parts of the design process. I’ve loved learning about typography and graphic communication at Reading and am especially interested in UX and information design! I love getting to research and learn about new topics in order to design for them and am excited for what’s next!

Scope magazine

Scope is a magazine concept that was driven by the idea that sport isn’t always about competitions and winning, but instead about getting up and giving it a try. By celebrating the beauty of sport through illustrations and graphics, Scope encourages its readers to try new activities and have fun. Filled with experiences, advice and motivation, Scope magazine creates a community for fitness lovers to discover news sports and begin somewhere. Each issue follows a genre of sports that is accompanied by a colour scheme. The four proposed issues are ‘Calm and simple’, ‘Bats and balls’, ‘Extreme adventures’ and ‘Stepping outside’.


Combining my passion for accessibility with the project theme of a health website, I produced a website to help support children with hearing loss. The user problem that inspired this project was that ‘my user could no longer read lips with facemasks in place so they need a better way to aid their communication so that they don’t miss out on crucial information at school’. Through my research, I found that there is a lack of resources online that supported hearing loss without encompassing Deafness as well. In my user interview, this was identified as an issue as the user felt that they couldn’t use the resources as they didn’t feel they were suited for them. This was a starting point for my website proposal. I also found that one of the user’s pain points was that hearing loss affects all aspects of life and without anyone else going through a similar thing, they have to navigate these new situations alone. Therefore, my design solution, Boost, aimed to create a community specifically for children with hearing loss that offered advice in all areas of life.

Covid-19 vaccine X Penicillin allergy

The project brief was to produce an information design solution to help promote penicillin allergy mislabelling. When looking into this topic, I discovered that the Covid-19 vaccine roll-out caused an 81% surge in people googling ‘penicillin allergy’ (through google trends data). This lead me to discover that many people were worried about whether the Covid-19 vaccine contained penicillin and if it was safe to receive with a penicillin allergy. After some further research, I found that vaccines manufactured in the UK do not use penicillin because allergies are too common. Therefore, I decided to tackle this information design issue that users want to know about the covid-19 vaccine but they also need to know more about penicillin allergy mislabelling. The approach I took to address this issue was to create a questionnaire on the topic to help patients find not only the information they want – about the Covid-19 vaccine – but also what they need – about their penicillin symptoms.