Isobel Adcock

I am a third-year student with an interest in UX and information design. My skills excel in work that requires analytical thinking, communication, and empathy, so meeting user needs is what I strive to progress in. I am passionate about solving these problems creatively to achieve impact.

WhatToTry | Web design project

This project had a focus on process, understanding users, and problem solving. The problem individuals with skin conditions do not want to be told what the best product would be, as they have been told this many times before by different people, doctors and websites. They found that what works for some people doesn’t work for everyone, as if it did, an easy solution would already be found. Approach What was frequently explained instead was that the method of trial and error, as this seems to be the necessary route to finding suitable products. This approach of suggesting personalised products was therefore taken to support the more useful process of trial and error. Content on each product was also provided to allow comparison, and for more informed decisions to be made, therefore supporting the user’s ability to successfully choose.

The misdiagnosis of penicillin allergies

This project had a focus on understanding users, identifing problems, and structuring content to improve usability. The problem The big problem was that too many people are diagnosed with a penicillin allergy, due to association of the symptoms with those of the drug’s side effects. I found that if a user experienced this confusion, if they searched for answers online the content would likely push them to the fear of an allergy (results can be explored in the image attached). Approach For the search results to lead the individual to understand the difference, and not create a fearful reaction, the approach taken would aim to instead create clarity of what the individual would be experiencing. Trust and confidence would be be built by reproaching the content about penicillin allergies on the NHS website.

Pasta&Pasta | Packaging

This project project had a focus on impact, capturing a users attention, and reinventing a brand. The need for the re-brand Standard pasta packaging that is usually low in price is often styled as ‘italian’ and classy. The concept for this re-launch is that pasta shouldn’t be classy and traditional, but fun. The audience for pasta is currently everyday use, so the traditional feel becomes unnoticed. Can pasta be re-branded to be more high-end product based on its interest ‘fun’ values rather than traditional and cheap feel? The new experierience in stores As a product in the supermarket, a bold packaging would stand out against traditional pasta. The experience of a fun version of the norm instead would appeal to the shopper. As a product in a department store, such as jarolds or TK-max, the shopper will be looking for a fun, relatively cheap and easy gift. These gifted are usually not personalised. The shopper here is looking in the ‘general gifts’ section which appeal to wider audience of people. At christmas, these equal to ‘stocking fillers’. The pasta is therefore considered as the packaging looks exciting and unique. It helps that pasta is almost universally liked, so is an easy gift that requires little thought about the person’s preference of food.