Jude Radcliffe

Following embarking on more simplistic editorial projects, I decided that I wanted to create a more unconventional magazine, which had a less rigid grid and set of rules. I thought that it was only fitting that the subject matter link to this, and as I have always been a fan of graffiti it became the focus of the magazine. The magazine is Swiss grit inspired, and many of its concepts are subversions of advertising norms. For example, much of the text is an altered and damaged version of Helvetica, as this is the most common typeface found within advertising. Although at times it seems as though there is no rules, there is in fact an underlying grid in which all elements stick to, providing structure to the grunginess of the magazine. The cover was one of the most important parts of the magazine, as it is obviously the first thing a viewer sees, and because it began to allow me to think about the overall design of my magazine. This was designed through printing different elements on acetate, and layering these over a light box. This created a more grungy image that removed any pixelated artefacts that remained within the digital file and had a negative impact on the cover. Despite the fact that the title is obscured, the cover is unique enough to stand out on a shelf and be instantly recognisable or attractive and enticing to a viewer. Creating the cover in a physical rather than digital manner was important to further link SPRAY to the subject matter. The elements could then also be utilised to create decor within the magazine, and stretched and relayed to form a poster. The cover began to define the grunge and Swiss-grit design that would be present within the entire magazine. The magazine includes interviews, a featured article, artist showcase and listings.